Lovran is a small town in Istria, Croatia. It is situated on the western coast of the Kvarner Bay with a population of something over 4000. Its name derives from Laurel (Laurus nobilis), as shown in the coat of arms.
Lovran is one of the oldest coastal settlements on the eastern shore of Istrian peninsula. By the early Middle Ages it was an important urban and shipbuilding center of northern Adriatic. Following the sudden development of port towns in the vicinity (Trieste, Pula, and Rijeka) which became the new and dominant urban centers in the region, Lovran lost its significance.
However, by the mid 19th century, the area gains prominence as it becomes a fashionable resort for the Austro-Hungarian nobility. The long tradition of tourism is still strongly felt in the Lovran region. And it forms the backbone of the economy.
The region is opulent with cultural-historical heritage. A parish church with medieval frescoes and Glagolitic inscriptions. And also the 14th-century tower of St George’s SQ. inside the old urban core. Likewise, as rural ambiances and architectonic edifices – particularly turn-of-the-century villas with encompassing parks, are general points of interest.
Tourism in Lovran
For the last hundred years, Lovran has turned to tourism. First as a winter resort and health resort of the high spirits of the Austro-Hungarian Monarchy. And today as a vacation destination that attracts tourists throughout the year. From the time of the beginning of tourism, a whole series of beautiful secession villas were built, built at the turn of the 19th century, on the coastal belt north and south of the old city core, some of which are among the top of the world’s architectural heritage.
Lovran attracts tourists all year round and provides accommodation in numerous hotels, boarding houses and private accommodation. Tourists can rest on the many terraces or enjoy sunbathing and swimming in one of two town baths or on small pebble beaches set in numerous bays. They can enjoy a walk along the unique promenade, a popular seafront promenade stretching from Lovran to Volosko 12 km long and providing a unique experience where centuries-old oaks with their branches almost touch the surface of the sea. Hikers can follow some of the hiking trails that lead from Lovran or Medveja to the very tip of Učka.
The expansion of the tourist offer has been conceived by organizing a series of regular, but traditional, events that begin with the Days of Asparagus in April, Cherry Days or, as the local say, “Days of Christening”, a summer season enriched with numerous exhibitions, concerts, and fishing parties. And in the autumn, the traditional and extremely popular “Marunada”, a “maruna” ceremony, is a specialty of a kind of chestnut of exceptional quality, which has traditionally been cultivated for several centuries in Lovran and for which Lovran was known throughout the Austro-Hungarian Monarchy in the past.